YuLife

Insurance that protects, rewards and inspires

YuLife is a unique platform that combines group life insurance for employers with a workplace wellness solution for employees – offering features such as staff wellbeing challenges, virtual GP services, on-demand mental health support, financial protection, and rewards.

YuLife addresses two major challenges: the pervasive lack of trust in the insurance industry and the global lifestyle crisis. A significant 68% of consumers express distrust of their insurer, leading to minimal day-to-day engagement. Additionally, 80% of chronic diseases are linked to lifestyle factors, posing increasing costs on society.

In response, YuLife is revolutionising life insurance with a ‘win-win’ model. By inspiring individuals to lead longer, happier, and healthier lives, the platform aims to benefit the individual, their company, society, and the insurer.

The highly engaging, game-like YuLife app enables employees to complete everyday wellness activities in order to earn YuCoin, which they can use to buy gifts for themselves, friends or family, or to contribute to positive initiatives like tree planting and charitable donations.