Snowplow

Snowplow helps businesses to collect and own their customer data across all platforms, in real-time.

Snowplow is a behavioural data platform which enables companies to track and capture customer behavioural data at scale.

Utilising customer data, Snowplow helps companies improve their marketing and sales performance by enabling them to make more accurate recommendations, predict customer behaviour as well as measure and map customer journeys.

In contrast to traditional analytics solutions ,which offer little transparency or control over your data, Snowplow provides the flexibility to tailor the data pipeline to specific business requirements. This gives users the ability to define and track an unlimited number of events, choose data structure formats, exercise full control over data, maintain a fully auditable pipeline infrastructure, and benefit from a modular architecture that adapts to user needs.

Additionally, Snowplow’s server-side tracking capabilities ensure the comprehensive capture of data, even in the face of privacy updates implemented by major web browsers. Snowplow continues to empower organisations worldwide to build robust data assets for advanced analytics and AI applications.

Read more about why we backed the Snowplow team in ‘The importance of trustworthy data — why we invested in Snowplow‘.