Ribbon

Ribbon is a new kind of user interviewing platform. Developers can recruit participants directly from their website and start user interviews in minutes.

First Year of Investment 2021
Type of Investment Labs
Investment Lead Dele Akinyemi

One of the key traits of great modern product teams is the ability to put the needs of the user at the center of the product decisions they make but it's often hard and time-consuming to get user feedback.

Ribbon helps companies start user interviews in about the same time it takes to order a ride through Uber. Users install the Ribbon widget on their websites, and can then recruit and do video interviews with their own users from any point in their own product straight through the Ribbon platform.

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