The rise of digital marketing has created more opportunities for brands to connect with consumers but with this opportunity comes complexity. Opal helps cut through this complexity with its collaboration platform for marketing teams. Opal facilitates the production and orchestration of the brand marketing process, enabling the visualisation, alignment and deployment of campaigns across all marketing channels for brands including Starbucks, Airbnb, Microsoft and Uber.
The company was founded in Portland, Oregon, where the company is headquartered. Opal expanded into the UK in late 2014, managing its EMEA business from London.