Creativity Software

Creator and provider of technology that enables mobile network operators to provide location-based applications.

First Year of Investment 2010
Investment Status Current

Creativity Software launched the first commercial Location Based Service (LBS) in the UK. Its technology allows operators to calculate the location of a mobile phone and monetise that capability with a range of consumer-facing applications as well as meet regulation driven by the emergency services.

Creativity Software helped to shape and define the first Code of Practice for Location-Based Services – serving on the Steering Committee of the UK Code of Practice for LBS in conjunction with the Home Office, the Association of Chief Police Officers, the UK Mobile Operators and Children’s Charities.

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