Synthesia, the AI video generation platform, raises $12.5 million Series A

We’re excited to be backing Synthesia again as the company announces its Series A raise. Led by First Mark Capital and with participation from all early investors, including MMC – the $12.5 million funding round is the largest investment in the AI video space to date.

Founded in 2017 by technology entrepreneurs Victor Riparbelli, Steffen Tjerrild and world-renowned professors of computer vision Matthias Niessner and Lourdes Agapito, Synthesia is focused on reducing the friction of video creation and making it possible for anyone to create professional-looking videos in minutes, directly from their browser.

Instead of filming video content with a camera, Synthesia uses AI software to simulate real videos and real actors – eliminating the need for film crews, studios, actors and cameras. This makes creating videos with real people as easy as writing an email.

We’ve still only scratched the surface of the video economy. In 10 years we believe most of our digital experiences will be powered by video in some way. But to truly realize the video-first internet we need a more scalable and accessible way to make video.

VICTOR RIPARBELLIFOUNDER AND CEO, SYNTHESIA

Synthesia’s technology can be applied to dozens of use cases but the business has focused initially on educational content for enterprises such as training and employee onboarding videos. What would otherwise have been a PDF or a slide deck can now be video – creating a more sharable and personable way of communicating.

Read more on the Synthesia story via TechCrunch and VentureBeat.

Or read MMC Principal, Mina Samaan’s, thoughts on why we’re excited to be backing this team.