MMC doubles down on digital health startup, Elder, as it announces £8.2 million fundraise

We’re delighted to continue partnering with Pete and the team at Elder as they announce an £8.2 million funding round.

Elder is one of the UK’s fastest-growing startups and has delivered more than 350,000 days of care in more than 300 towns and cities across the UK since 2016 – with the Outer Hebrides being the only remaining area where care is yet to be delivered.

By allowing the customer to stay in their own home and providing a bespoke, personalised care match, Elder is proving to be the first genuine solution to the growing social care crisis.

With the number of over-85s in the UK set to nearly double to 3 million by 2043, there’s a huge looming capacity black hole, as the indebted and fragmented residential care sector fails to meet rising demand.

Meanwhile, Elder is delivering capacity rapidly and at scale. This latest investment brings the total raised by the company to £16.5 million and will be used to deliver a host of planned developments in technology, driving efficiency in every aspect of care delivery – from better communication between carer and family to in-home monitoring.

This is an exciting time for Elder customers and families everywhere who are looking for vital support and care. This new funding will be used to further improve our live-in care experience so even more people up and down the UK can make sure their loved ones get to remain happy, independent and supported in their own home rather than being forced out of it and into a care home.

PETER DOWDSCEO & CO-FOUNDER, ELDER

It is great to have the continued backing of MMC and to welcome Acton Capital on board. Their shared experience will be invaluable as we continue on our journey. I look forward to working with them.

PETER DOWDSCEO & CO-FOUNDER, ELDER

MMC Managing Partner, Bruce Macfarlane, commented:

The UK urgently needs solutions to the demands of an ageing population that expects high-quality late-life care but the cost of building and operating traditional care homes to the level required means that demand cannot be met by existing systems.

BRUCE MACFARLANEMANAGING PARTNER, MMC

Elder provides a solution. By allowing customers to stay in their own homes and be matched with carers who provide the companionship they desire, Elder is delivering a more efficient, cost-effective and better experience for those needing care and their concerned families.

BRUCE MACFARLANEMANAGING PARTNER, MMC

The team at Elder have consistently executed on their vision to provide better, tech-enabled social care and we’re excited to continue supporting the team at Elder in its next stage of growth.

BRUCE MACFARLANEMANAGING PARTNER, MMC

Read more on the story via Tech.eu and The Sunday Times.