8th Dec 2021

MMC backs Synthesia again in $50 million funding round

We're delighted to be backing Victor, Steffen and the Synthesia team again as they secure $50 million in Series B funding, making it the largest investment in the synthetic media space to date. We've loved working with the team since we backed them in their Seed round in 2019. It's been an exciting two years and we can't wait to see what comes next!

Adoption of AI generated video is skyrocketing in the enterprise. In the last year alone, Synthesia generated more than 6 million unique videos for thousands of clients, ranging from global corporations to small businesses.

Clients include EY, who use Synthesia for client communications, and WPP, who use Synthesia for personalised training for 50,000 employees. Synthesia also powers celebrity campaigns such as PepsiCo's Messi Messages and Malaria No More with David Beckham.

Synthesia, the AI video company that operates the world’s largest AI video platform, today announces a $50M Series B financing round led by Kleiner Perkins with participation from MMC and all existing investors. The round is the largest investment to date in the synthetic media space.

“Today, consumers expect video and audio content. And they take that preference with them to work. We’re seeing this drive rapid demand for scaleable content creation solutions in the enterprise. With Synthesia, anyone in the enterprise can generate video directly from their browser. No need for cameras, studios or actors. You simply select an avatar, type the script, hit generate and the video is ready in a few minutes. For our thousands of customers it is transformational to enable anyone in the company to produce uniform, on-brand video content for everything from internal training to personalized sales prospecting. ” Victor Riparbelli, Co-Founder and CEO of Synthesia

With the new funding, Synthesia will focus on accelerating commercialisation while also investing heavily in the long-term research required to fully realize their vision of synthetic media over the next decade. You can check out open roles via the MMC jobs platform.

You can read more on Synthesia's raise via Techcrunch.

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