15th Dec 2021

MMC backs Signal AI again in $50 million funding round

Signal AI, a leading global decision augmentation company, transforming how business leaders make decisions, today announced the successful completion of its Series D funding round of $50 million led by Highland Europe, bringing its total funding to date to $100M. We continue to back Signal AI alongside other investors including abrdn and existing investors Redline Capital, Hearst and GMG Ventures.

Signal AI’s decision augmentation solution uses the world’s news, broadcast, blog and regulatory data to understand a decision maker’s context and extract knowledge from these diverse sources. Signal AI then delivers relevant knowledge through a SaaS interface, real-time alerts, interactive dashboards and an API suite to help decision makers across a range of industries make informed and confident decisions. Signal AI’s insights are currently delivered to over 40% of the Fortune 500.

Clients include a G7 Government who uses Signal AI to understand drivers for vaccine hesitancy, Deloitte who use Signal AI to monitor changing policy and regulation trends to better advise clients, one of the world's largest FMCG who uses the technology to track the perception and risks in thousands of ingredients, and one of the FAANG who uses Signal AI to measure trust, perception and emerging reputational risk.

Our vision at Signal AI is to transform business decision making through augmented intelligence. We are thrilled to have Highland Europe and abrdn join us in this latest round and appreciate the continued belief and support of our existing investors. The investment will allow us to continue to attract the best in class ML and AI product engineering talent, to scale our AIQ platform, grow our international hubs and advance the use of our decision augmentation solution with some of the world’s biggest companies.” David Benigson, CEO and founder of Signal AI

Signal AI will use this new funding to further build out their innovative decision augmentation solution. A recent report released by Signal AI, with input from over 1000 C-suite executives at large US corporations, showed that 85% of business leaders believe that technology for decision making can bring in upwards of $4.26 trillion in additional revenue to the U.S. economy a year.

Read more on the funding via TechCrunch.

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