Bloom & Wild announced a £15m funding round today from Piper, MMC Ventures, Burda Principal Investments and existing angel investors. This new investment, the brand’s largest yet, will enable Bloom & Wild to focus on two key growth strategies – to become the UK market leader in flower gifting and to continue its rapid international expansion trajectory in existing and additional European markets.

Founded in 2013 by Aron Gelbard and Ben Stanway, Bloom & Wild has transformed the online flower gifting market, pioneering the concept of ‘letterbox flowers’. Its offering allows customers the ability to gift beautiful, high quality, long-lasting, fresh flowers in a convenient slim box that fits through the receiver’s letterbox.

More than 50 million flowers have been shipped to date across the UK, France and Germany. This investment will fuel further growth for the business which has doubled its revenue year on year since 2016 and is set to do so again this year.

Read more on this announcement via The Sunday Times and CityAM.