MMC- backed Growth Intelligence has raised £1.7m funding, led by 24Haymarket, to help marketers and sales leaders drive faster growth with AI.
Founded in 2013, Growth Intelligence helps high profile brands, including American Express, FedEx, Western Union, iZettle and Vitality Health, target their direct marketing activity to businesses that are most likely to buy.
Growth Intelligence reached profitability early in 2018 and has tripled recurring revenue year on year. The company will use this funding to invest in its AI Platform – building new AIs to solve additional challenges faced by B2B marketers. The company will be investing heavily in data science, engineering and commercial talent.
With demand for Growth Intelligence’s sales and marketing AIs strong and growing, 2019 will see continued triple-digit growth. Growth Intelligence also plans to bring on board leading commercial and technical executives this year.
As part of the investment joining the Board are Andy Robertson, Martin Brown and Stuart Dawson as the chairman.
Thomas Gatten, CEO of Growth Intelligence, adds:
Alan Morgan, Chairman, MMC, adds: