Setting your North Star Metric with Matt Lerner
Choosing the wrong metrics can lead to the wrong strategy, or worse, no strategy at all. If it feels like your team is moving in too many directions, the answer might be as simple as a 16-row spreadsheet. Amazon, Google, Facebook, PayPal, Twitter – all the world’s top tech companies have a North Star Metric and 3 “key drivers,” because that simple framework has incredible power to align and focus the team. Now you can get yours.
In this session, Matt will take you through the methodology used by top Silicon Valley companies, which includes setting your North Star Metric and a narrow set of key driver inputs. Importantly, we’ll identify your rate-limiting step, the bottleneck where you need to focus to have the biggest impact on your growth. Finally, we’ll talk about how to roll out this framework across your team, and a simple set of conversations you can have to ensure people are aligned and making good decisions around how to spend their time and money.
Matt Lerner spent 15 years in Silicon Valley, including 2 failures, 2 exits and 11 years running growth teams at PayPal. In 2015, he joined the VC 500 Startups as a Partner in Europe, where he backed 35 startups and helped them achieve average YoY growth of 250%.
After watching hundreds of European startups waste investors' money on bad marketing hires and expensive non-scalable tactics, Matt left venture to found Startup Core Strengths. This 10-week virtual accelerator helps founders skip expensive mistakes and build their startups’ growth engines via direct coaching from seasoned pro's.
Matt occasionally lectures on Startup Marketing at Imperial College and Stanford Business School.