Lessons from 24,376 SaaS Companies: Value-Based Pricing Strategy
Pricing is like the mythical creature of strategy. From seed startups to seasoned enterprise behemoths, there's an alarming level of pricing the world is merely guessing on - and ProfitWell has the data to prove it. Join Co-Founder and CEO, Patrick Campbell, in a monetization session to unpack what they've extracted from over twenty thousand companies on value based pricing strategy, and why getting it wrong is not an option. You'll uncover the top pitfalls, strategic insights on willingness to pay, value metrics and localization, plus tactical tools to increase revenue and customer satisfaction.
o Data proving the power of pricing and monetization
o Common product pricing pitfalls and the effects on your bottom line
o How to compound your SaaS revenue growth through a value metric
o Tactical, quick hit changes to align your product plan with revenue growth
Patrick Campbell is the Founder and CEO of ProfitWell, the suite of tools that plug right into your subscription management system and provide turnkey solutions to reducing your churn, optimizing your pricing, and ensuring your revenue recognition is audit proof. ProfitWell's flagship metrics product also powers the subscription financial metrics for over twenty thousand subscription companies (it's free and takes less than five minutes to set up - seriously). Prior to ProfitWell Patrick led Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.