​Marketing strategies that can help you secure long-term sustainable growth and gain an unfair advantage. With innovation and creativity critical to the evolution of business, society, and sustainability, the world needs founders that beat the odds and create an unfair advantage.

​Elysian Fields brought their collective experience as exited founders, business leaders, marketers, and investors to develop methods to de-risk a founder's time and investment, creating sustainable organisations built on insight, evidence, and growth practices - not just intuition and luck.

​This introduction session outlines the four key strategic models to build your marketing strategy around, demonstrates the critical nature of building primary data to evidence your assumptions to investors, and guides you to securing your unfair advantage.

​Speaker

​Fergus Hay, co-founder and CEO of Elysian Fields spent 15 years in the world's leading advertising and marketing agencies with roles as the CEO of Leagas Delaney, and Worldwide Managing Director of Ogilvy & Mather/WPP. He had the privilege of living and working in North America, Asia, Europe, and London working with clients such as Uber, Lakestar, Builder.ai, Barclays, Coca-Cola, Unilever, and BASF.

​Fergus has the investor viewpoint as he is a Venture Partner with Blue Lion Global VC, advisor to Blue Horizon VC/AMG, and Board Advisor/IC member for RYSE Health Tech VC. He is also a Judge and Category Chairman for Xtreme Tech Challenge, the world's largest start-up competition.